DRAFT — this document is placeholder boilerplate pending review by legal counsel. Do not treat as final or binding until reviewed and approved.
SMS Privacy Policy (Template)
1. Scope
This Privacy Policy describes how [BRAND_LEGAL_ENTITY] ("[BRAND_NAME]," "we," "us," or "our") collects, uses, and protects information collected through the [PROGRAM_NAME] SMS program (the "Program"). This Policy applies specifically to information collected in connection with the Program and supplements any other privacy policy that may apply to your broader relationship with us.
2. Information We Collect
- Mobile phone number, provided when you opt in to the Program.
- Opt-in method and timestamp, such as the web form, keyword, or in-store method used to enroll.
- Message content and delivery metadata for Messages sent to and from you as part of the Program.
- Preferences, such as opt-out (STOP) or help (HELP) requests.
3. How We Use Information
We use the information collected through the Program to:
- Send you the Messages you opted in to receive;
- Process opt-out (STOP) and help (HELP) requests;
- Maintain records of consent as required by carrier and regulatory requirements;
- Improve the Program and troubleshoot delivery issues.
4. No Sharing of Mobile Opt-In Data for Marketing
We do not sell, rent, or share your mobile phone number or SMS opt-in status with third parties for their own marketing or promotional purposes. Your mobile information may be shared with service providers who help us deliver the Program (such as our SMS messaging platform provider) solely to operate the Program, and such providers are contractually restricted from using the data for any other purpose.
5. Data Retention
We retain Program-related information, including consent records, for as long as needed to operate the Program and to comply with carrier, regulatory, and legal record-keeping requirements.
6. Your Choices
- Opt out at any time by texting "STOP" to the number from which you receive Messages.
- Get help by texting "HELP" or contacting us at [SUPPORT_EMAIL] or [SUPPORT_PHONE].
- Request access or deletion of your Program information by contacting us at [SUPPORT_EMAIL]. [Add jurisdiction-specific rights language after legal review.]
7. Data Security
We use reasonable administrative, technical, and physical safeguards to protect the information collected through the Program.
8. Children's Privacy
The Program is not directed to individuals under 18, and we do not knowingly enroll children in the Program.
9. Changes to This Policy
We may update this Policy from time to time. Material changes will be reflected on this page with an updated effective date.
10. Contact
[BRAND_LEGAL_ENTITY] Email: [SUPPORT_EMAIL] Phone: [SUPPORT_PHONE]